Investment Consulting

An evidence-based approach

Costs matter

Costs reduce an investor’s net return and present a hurdle for any fund. This is because before a fund can outperform, it must first add enough value to cover its costs. Evidence shows that many funds are expensive to own and do not offer better net returns for the higher costs incurred. That’s why our approach is to select low-cost funds for our portfolios, and to only select higher cost funds where we can demonstrate that additional value is being added.

Capital Markets work

We are strong believers in the capital markets. Whilst they are far from perfect, capital markets do a good job of fairly pricing all available information and meeting investor expectations about publicly traded securities.

Risk and Return are related

We believe it’s impossible to improve your investment return without taking a corresponding level of risk. In other words, the potential for financial loss you expose yourself to in taking a risk is also the reason you earn a return. There is ‘good risk’ and ‘bad risk’ and higher exposure to the right risk factors leads to higher expected returns but is no guarantee of them. Risk is the premium investors pay for the expectation of a greater return.
Our role as your adviser is firstly to identify which risks offer consistently higher expected returns and which do not, and then to offer you exposure to those risks in a structured, disciplined and cost-effective way.

Asset Allocation and Portfolio Structure

At Kingswood Financial, we believe the most important factor determining the level of risk and variability of return in a portfolio is asset allocation. It is the structure of the portfolio which drives returns. There are several studies to support this view; for example, research by Brinson, Hood and Beeower suggested that 93.6% of the average return variation in a US pension plan portfolio, in the period from 1974 to 1983, could be explained by asset allocation policy mixes.

Consistent outperformance is rare

It is very hard to outperform the market on a consistent basis and even harder to pick a winner in advance of the event – both in terms of asset class or fund manager. Economic uncertainties, random market movements and the rise and fall of individual companies mean it is extremely difficult for anyone – including professional fund managers – to consistently beat the market in the long term.

Diversification is essential

Diversification is the principle of spreading your investment risk around. Our investment portfolios therefore hold the shares and bonds of many companies and governments in many countries around the world. As we believe in the power of capital markets rather than individual predictions or judgements, we can invest our clients’ assets in many thousands of individual investments. This means the negative and positive influence of each individual investment is reduced, producing less risk in our portfolios overall.

Graham communicates details of financial planning in a language I can understand and has helped me achieve my goal of feeling financially comfortable at my retirement. I have total confidence in his financial planning, he understands my attitude to risk and the planning and advice I have received has provided me with a financial future that I had hoped for but could never have achieved by myself.


Graham was a breath of fresh air. We have known a few 'financial advisers' but Graham's approach to first establishing our 'needs' rather than just selling us products has been a surprising and rewarding experience. We're glad to have found someone that we can place our trust in to help us to first establish and then realise our future goals. How much to invest in your future well-being can be a difficult question but, right from the start, Graham was very open and honest about the 'life time' service his Company can provide and the costs associated with it.

NeilEngineer, Surrey

I was very impressed by [Graham’s] honesty, his desire to fully understand my personal objectives and views, and the quality of his advice and service to me. My circumstances were complicated and Graham clearly explained all aspects and covered any implications. In fact, due to his knowledge and involvement, my annual pension income is 18% more per year than it would otherwise have been.


We have been able to understand easily what needs to be planned to ensure a comfortable and organised future. It does give us peace of mind, which we want as retirement approaches.


Graham has been advising our company for over 5 years now and we are really happy with the professional service he provides on corporate benefits schemes (pensions, insurances etc.). He is always one step ahead in advising us of future regulations that would affect us and making sure we are fully compliant, as a company.

MurtazaFinancial Controller, London

Graham takes me through the significance of the investment decisions he is recommending in detail and fully explains the options. Most importantly, his advice is always sound.

AnthonyManaging Partner, London